June 2018 - present

MEDIA ARTS LAB

PATIENT POP

T3 MICRO

CARUSO
SOMETHING MASSIVE
KERN ADVERTISING

Freelance Creative Lead

 

• Art Directed photoshoots and worked closely with photographers and Creative Directors on seasonal advertising.

• Designed social and digital assets, animated OOH digital boards, campaigns and print collateral for a variety of clients.

​

​

Oct. 2016 - June 2018

YAHOO! (Verizon/OATH)

Creative Director

 

• Led all creative for Storytellers—Yahoo’s content marketing division before Oath.

• Managed a team of 3-4 freelancers and in-house creatives.

• Hired and worked closely with in-house and outside vendors to achieve quarterly goals.

• Concept and designed campaigns that saw a 20% increases in CTRs.

• Streamlined process with Slates that achieved a 24-hour turnover pitch rate.

 

​

May 2015 - Oct. 2016

DONER, LA

POSSIBLE, LA

Freelance Art Director

 

• Print + banner design for Microsoft’s “The Collective Project” campaign, which received Adweek’s ‘Ad of the Day’ mention.

• Lead designer on Microsoft’s Office 365 social campaign that utilized stop action photography and motion graphics. 

• UI/UX lead on Nescafe’s US website redesign that went from concept to complete in two months.

• Mentored 1-2 junior designers.

 

​

Mar. 2015 - Apr. 2016

DEUTSCH, LA

Senior Designer

 

• Part of a 4-person team that won first place at the mayor’s Save the Draught hack-a-thon.

• Designed UI that was utilized across all Volkswagen model bucket pages.

• Led graphic design across all Sprint digital + print.

• Pitched and presented ideas to clients and senior staff with a reduction in rounds of edits.

​

​

Mar. 2011 - Apr. 2014

WIEDEN+KENNEDY, NY

Visual Designer

 

• UI Designer on Delta’s Innovation Class microsite that won a Silver Cannes Lion.

• Visual Designer on Southern Comfort’s website redesign that received an FWA ‘Site of the Day.’

• Designed WKNY’s submission for Adweek’s “Agency of the Year”.

• Print designer on Target’s Emmy nominated campaign “Color Changes Everything.”

 

​

Aug. 2008 - Mar. 2011

EILEEN FISHER, NY

STYLESIGHT (WGSN), NY

Freelance Graphic Designer

 

• Designed campaign storefronts for Eileen Fisher’s flagship NY store.

• Created seasonal style guides used by all department and standalone stores across the nation.

• Perfected retouching skills by creating 8-10 “mood boards” daily for Stylesight.

​

​

Jan. 2005 - Apr. 2008

REDENVELOPE, SF

Print Production Associate

 

• Managed photographers, stylists and retouchers on-set and in-house for photoshoots.

• Retouched assets for the website.

• Designed spreads and layouts in conjunction with the art director.

 

 

EDUCATION

Boston College, MA

2002 Bachelor of Arts, Communication